Pages

Thursday, 24 March 2011

Allihopa

I love this 'About' section, I need to work on something about me that's just as concise, genuine, convincing and catchy as this...


Allihopa* is Mrs Richardson (aka Lucy), and Mrs Flynn (aka Malin). Together we create extraordinary greeting cards, gift wrap and other paper goods that mix both our creative roots: British eccentricity with Scandinavian cool.
All of our products are designed and printed in the UK. There is a mixture of locally sourced offset printed products and an element of our range is printed by hand in our studio using a traditional letterpress.
By mixing modern surface design with handmade craftsmanship we aim to create keepsake products that evoke a mood of fun & frolic. We also believe in traceability and the quality of materials; therefore we take time to ensure that all products use the best 100% cotton paper or paper with recycled content and FSC certification
We hope you will love our products as much as we enjoy making them!
*Allihopa is Swedish for everybody

Their description generally includes:
  • names
  • products
  • origin of company
  • influences
  • location
  • USP's
  • aims
  • quality of materials - recycled (USP)
  • final warming and catchy line that's honest & makes you want to look at more
And in reference to the products themselves, they make me want to branch out and not just limit myself to fabric printing ... I'll come to this at some point, maybe as a strand off from the FMP for some promo material for myself? Especially for the Final Show in June? Keeping it in mind for sure though.
Absolutely love the use of brown paper, it's just so easy on the eyes and oozes with that handmade and recycled feel...

No comments: